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Winnie the Pooh Day - January 18

Winnie the Pooh was published in October 1926 and has been a beloved children's book character ever since. Here are some Winnie the Pooh Day marketing ideas to attract customers with kids or build a better brand image.


Set aside a special day to cater to kids. Partner with a makeup artist or esthetician and clothing and shoe retailers to hold a fashion and makeover show for pre-teen or teenage girls. Partner with a boutique to hold a baby or toddler fashion show. Partner with a local recreation or family fun center to host a family-friendly event or give gift cards to thank your most valued customers, employees, vendors, etc.


Donate Winnie the Pooh stuffed animals, play sets, children’s clothing, bedding, books or other items to a local shelter, children’s hospital or another children’s charity. Invite customers to help underwrite donations or to provide support through the purchase of designated items.


Contact local youth services, mentoring or tutoring organizations and get involved by volunteering, raising awareness, raising funds, etc.


Host an event or donate a percentage of sales to a local Children’s Theater or music organization, such as the band program of your local elementary school.


Raise awareness of local children’s causes, campaigns, and opportunities with which customers can get involved on your blog, Facebook page and e-mail newsletter.


Hold a book drive or fundraiser to help support a local public or school library, day care or youth literacy program. Write press releases and put posts on your Facebook page, blog and e-mail newsletter to increase public awareness of needs.


Contact your local public library to host or sponsor book clubs or to provide supplies or refreshments. Launch a reading rewards program for kids or hold a kid’s, tweens or teen activity-filled read-in.


Start a book club at your business and/or partner with a caterer, wine shop or other local business to provide refreshments, meeting space, books or other items.


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