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Spouses Day - January 26

Spouses Day offers the opportunity to extend promotions that bring in two customers at a time instead of one. With that in mind, check out some marketing ideas for Spouses Day on January 26.

Spouses Day Marketing Ideas

Remind customers not to take their spouses for granted! Extend offers for customers to purchase something for themselves and receive a comparable product or service for their spouse for free or at a special price—from happy hour drinks to entrees to haircuts to massages to candy bars to wine tastings—be creative!

Make SpousesDay the discount code word of the day for a percentage off savings, free spouse-themed gift with purchase, or special pricing on a spotlight product or service.

Partner with other businesses in your immediate vicinity to hold a larger Spouses Day event or offer.

Partner with wedding and party planners, caterers, bakeries, bridal dress stores, formal rental stores, limousine rentals, salons and other relevant businesses to hold a bridal fair or to create bundled wedding product and service packages.

Partner with a local restaurant, wine shop or bar to hold a Spouse Appreciation dinner, happy hour or cocktail party. Make the event bigger by

  • Partnering with local area entertainment (movie theaters, playhouses, symphony or other arts, comedy club, sporting events, etc.) and include entertainment in the package

  • Partnering with a local limousine or shuttle transportation business to make the outing a group event or reward a contest or drawing-winning couple with free transportation

  • Partnering with a local salon to extend pre-event makeovers or award one couple with pre-event preparation services.

Hold a cocktail hour or champagne reception at your business to kick off the evening’s activities.

Partner with a counseling office to hold a healthy marriage workshop or host pre-marital workshops for engaged couples.

Create a Top 10 list of recommended books for couples and add it to your blog; or solicit recommendations from social media followers to generate engagement.

Hold a couples photo contest on social media to solicit user-generated content. Let social followers vote on their favorite, with the winner receiving a gift card to your business or a night out on the town courtesy of your company.

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