Food themes give you a chance to engage by asking social followers for recipes, local recommendations, and even hold contests and events. Let's see what kind of marketing tips we can cook up for National Chili Day.
Chili Day Marketing Ideas
When it’s chilly outside, chili inside sounds great! Partner with a local caterer or restaurant and sample chili to customers throughout the day or have a customer or employee-appreciation luncheon. Have a homemade chili potluck lunch or dinner with employees.
Partner with a chef, nutritionist or caterer to hold a chili cooking class. Share recipes on Facebook, your blog, email newsletter and bag stuffers. Hold a chili making contest or tasting event. Solicit recipes on Facebook.
Treat people to a chili and beer happy hour. Hold a chili eating contest (based on quantity or heat).
Solicit donations of canned chili and soups to be given to a local food bank. Reward donors with a branded tchotchke or special offer. Accept donated canned chili or soup in lieu of a cover charge for a happy hour, chili tasting or contest. Afterward, donate the canned goods to a local shelter or another charitable meal provider.