top of page

Child Authors and Illustrators Week (1st Week of February)

The first full week of February is Child Authors and Illustrators Week. It's a great opportunity to reach out to parents of school-aged children to build brand awareness and affinity.

Child Authors and Illustrators Week Marketing Ideas

Whether children, tweens, teens or young adults make up a significant part of your target market or not, their parents do!

Hold a contest for their kids to enter in writing, illustrating or both. Set up a panel to review entries or hold a drawing to determine the winner. Enable voting in-store and/or online, and use the voting forms to help build your contact database. Award prizes redeemable in a future visit to your business, and be sure that all entrants receive a small reward and a special offer.

With parental permission, feature the work and names of winners in business communications and in a press release.

Highlight some of the best young creative talent in posts on your website, Facebook page, blog, e-mail newsletter and media press releases.

Create a publication inclusive of all entries and have it printed by a commercial printer for retail sale. Give a copy to participants as a keepsake. Or use the best entries to create a book or calendar to give to clients, gift-with-purchase, use as contest prizes or for retail sale. Make sure entrants and/or their parents sign a release giving you permission to reproduce the artwork, or include a release on your contest entry form.

Conduct a campaign to raise funds or solicit donation of specific items for a local school art or literacy program. Host a children’s art and/or writing class or series of classes. Hold story book reading hours for young children. Add art instruction books to your retail or give them away as contest prizes.

bottom of page